Memory

Not the human kind, but how much memory do you need when ordering MP3 players? 128MB holds about 30 - 4 minute songs. Whereas, 2-4GB holds 500-1000 songs. If you need an MP3 player for video files, 4GB is the solution. A video file is around 800MB. So, now that you know the capacity, which size do you buy? Consider what you expect to get out of any promotion when giving away an MP3 player as part of the promotion. What's the age group? Are you giving music download cards with it? It may be worth your while to spend a little more money - and it is only a little more money - to get a 2 GB than a 128MB and you'll see a much better bang for your buck. With technology constsantly evolving, someone who receives an MP3 player with 4GB of storage is more likely to use it for a longer period of time than 128MB. Think of cost vs. value.

Earth Friendly Anyone?

Eco-friendly gifts are hot and trendy these days and rightfully so. But what exactly is eco-friendly or green or sustainable products? It appears that these terms are used interchangeably but an eco-friendly gift is not necessarily a sustainable product.

Sustainable products are those products providing environmental, social and economic benefits while protecting public health, welfare, and environment over their full commercial cycle, from the extraction of raw materials to final disposition. Bamboo, wool, solar and wind power are sustainable products.

Eco-friendly products are those that are considered to inflict minimal or no harm on the environment. This could be a reuseable grocery tote made from recycled material.

With Earth Day fast approaching in April (22), you can use this time to sponsor an event to bringing awareness to our fragile environment and to your brand.

A New Beginning

Wouldn't you like to wake up tomorrow morning, turn on the news and the new administration has fixed the economy? As I listened to President Obama's inaugural speech, I felt renewed hope about the future of our country. I loved that he talked about personal responsibility and how we all need to pull ourselves up by our bootstraps and dust ourselves off. What a motivating thought. For myself and my country - I promise to get busy with my marketing plan for the year and to build my business during these hard economic times. It's good for the economy. And to paraphrase what he said, not to question if it's a big company or a small company, but if it works. I've spent the beginning of January taking a look at CT Corporate Gifts from a different point of view and have begun making changes. What have you done to kick it up a notch?