Cheap Tee Shirts

Do you ever use tee shirts or logo apparel to brand your business? If you do, do you use cheap white tee shirts or do you spend a little more and get a quality shirt? Depending on your intended result, carefully consider which to use. If you're buying hundreds or thousands of tees for a company picnic or 5K, it's OK to use an inexpensive shirt and I'd recommend it. But if you're giving a shirt that you'd like someone to wear, don't give away cheap shirts. It won't get worn as often (if at all) and the recipient will associate the quality of the shirt with the quality of your brand.

A Marketing Success Story

We send out catalogs several times every year. And each time we do a mailing, we usually send out 100 catalogs at a time to our best clients and we typically don't send out catalogs to companies that may have ordered one case of a product. Last year, while putting together a mailing, I was going through the list and came upon a company that had ordered one case of chocolate. I decided to send a catalog. You never know. Within a week of the mailing, we received a call from this company and they placed an order for 5000 pens. That one mailing grossed us $15,000 in sales. So, if you're thinking of cutting back on your marketing budget, think twice. If you stop marketing, your business will go any which way but up.