Holiday Gifts in This Economy

I've wondered what the holiday season would bring this year with the economy being what it is. What I've discovered is that the vast majority of my returning clients are sending out gifts. A couple have even increased their budgets. A few others have decreased their budgets, but the majority of them are spending just about the same amount as last year. Sending out a holiday gift to a client or to someone who has helped build your business is good business sense, even in a bad economy. It's also makes good marketing sense - as you're gift giving and putting your name out there one more time. People want to know that you appreciate their business.
We send out holiday gifts every year to our larger clients and we send out holiday cards to all of our clients. This year will be no exception. And I can absolutely tell you it creates customer loyalty and repeat sales.