The Value of Promotional Products

When working on your marketing plan, do you consider just the cost of your program or do you also consider the value of it. For instance, you sell a product or service. How do you get that out to market? Through trade shows? TV or print advertising? Networking? Promotional Products? What's the value of each of these? What is your return on investment for each of these? TV and print advertising lasts as long as the commercial airs or until your throw away the newspaper or magazine. Networking? How long does someone really keep your business card, or even if they keep it, how often do they look at it? Here's the value of promotional products. Choosing the right product for your audience can have lasting value for weeks, months and years. They can be used in conjunction with events where you market your services. Next time you go out in public, look at how many people are wearing a tee shirt advertising something, how many men are wearing a golf shirt with a corporate logo on it? How many backpacks or computer cases are branded? They are everywhere! If you're considering a promotional product to give to clients, rather than just give someone a pen (and the right pen is a good gift!) consider these things. Giving something that is useful will typically give you continued face time with the recipient and something they will appreciate. Give something they will remember. If you're giving chocolate, give them the best piece of chococlate they have ever had. Make your marketing dollars an investment, not an expense.