Eco-friendly gifts are hot and trendy these days and rightfully so. But what exactly is eco-friendly or green or sustainable products? It appears that these terms are used interchangeably but an eco-friendly gift is not necessarily a sustainable product.
Sustainable products are those products providing environmental, social and economic benefits while protecting public health, welfare, and environment over their full commercial cycle, from the extraction of raw materials to final disposition. Bamboo, wool, solar and wind power are sustainable products.
Eco-friendly products are those that are considered to inflict minimal or no harm on the environment. This could be a reuseable grocery tote made from recycled material.
With Earth Day fast approaching in April (22), you can use this time to sponsor an event to bringing awareness to our fragile environment and to your brand.
Tuesday, February 17, 2009
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